Hoa N. Quynh (2017)

Branding

This is the project for my own personal branding. I believe every designer needs to have their own “eyes” in design. The way they look at things, and way they express them in their project is the thing that differentiate themselves from the others. It also reflects the their personality. Thus, the main pattern I use for my project is the small circle overlap the big circle which metaphor for the image of pupil of the eye. My name was written in "Avenir" typeface. This typeface was created by Adrian Frutiger in 1988. The word "Avenir" means "future" in French. I chose it because "Avenir" fits my design styles , that has a taste of futuristic in it.“Avenir”, a organic, humanist but highly geometric, just the same with what I want to be preserved as an original, creative, artistic but disciplined. A mix of both worlds.

















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